The Valory Music Co., the second of three labels established under the Big Machine Label Group umbrella, opened in November 2007. The label celebrated its first #1 album with Jewel’s Perfectly Clear only 7 months after launching and then celebrated its first #1 single just 3 months later when Jimmy Wayne’s “Do You Believe Me Now,” spent 3 weeks atop the Country singles charts. In November 2008 the label signed multimedia superstar Reba McEntire who saw her first Valory Music Co. album release, Keep On Loving You, debut at #1 on the Billboard Top 200 and spend two consecutive weeks at #1 on the Billboard Country Albums Chart.
Since then Reba has enjoyed the two biggest chart hits of her illustrious 30+ year career when “Consider Me Gone,” spent a historic 4 weeks at #1 and “Turn on the Radio” followed, allowing Reba to both begin and end 2010 at #1. Southern stylist Justin Moore’s poignant anthem, “Small Town USA,” reached #1 in October of 2009 and he has quickly become a Country Radio airplay staple as well as a touring force to be reckoned with. New to the label is southern Country-Rock sensation Brantley Gilbert who has already topped the Country Singles Charts by writing “My Kinda Party” for Jason Aldean. New albums from Justin Moore and Brantley Gilbert are due in 2011. The Valory Music Co. possesses an exclusive, in-house promotion branding team while utilizing existing Big Machine Records backroom service and is distributed by Universal Music.