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The Valory Music Co

THE VALORY MUSIC CO
1219 16th Avenue South
Nashville, TN 37212
phone: 615.324.7777

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  • Biography - The Valory Music Co

    May 27, 2011 0 Comments

    The Valory Music Co., the second of three labels established under the Big Machine Label Group umbrella, opened in November 2007. The label celebrated its first #1 album with Jewel’s Perfectly Clear only 7 months after launching and then celebrated its first #1 single just 3 months later when Jimmy Wayne’s “Do You Believe Me Now,” spent 3 weeks atop the Country singles charts. In November 2008 the label signed multimedia superstar Reba McEntire who saw her first Valory Music Co. album release, Keep On Loving You, debut at #1 on the Billboard Top 200 and spend two consecutive weeks at #1 on the Billboard Country Albums Chart.

    Since then Reba has enjoyed the two biggest chart hits of her illustrious 30+ year career when “Consider Me Gone,” spent a historic 4 weeks at #1 and “Turn on the Radio” followed, allowing Reba to both begin and end 2010 at #1. Southern stylist Justin Moore’s poignant anthem, “Small Town USA,” reached #1 in October of 2009 and he has quickly become a Country Radio airplay staple as well as a touring force to be reckoned with. New to the label is southern Country-Rock sensation Brantley Gilbert who has already topped the Country Singles Charts by writing “My Kinda Party” for Jason Aldean. New albums from Justin Moore and Brantley Gilbert are due in 2011. The Valory Music Co. possesses an exclusive, in-house promotion branding team while utilizing existing Big Machine Records backroom service and is distributed by Universal Music.

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  • It Goes Like This It Goes Like This Thomas Rhett
    It Goes Like This
    Thomas Rhett
    Released October 29, 2013
    Catalog
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    THOMAS RHETT STRIKES A CHORD WITH MARTIN GUITAR

    September 9, 2014 0 Comments

    C.F. Martin & Co., Inc. proudly invites hit singer/songwriter THOMAS RHETT into their prestigious Martin Ambassador Program today, which honors musicians for their understanding and appreciation of the guitar’s history and craftsmanship. The CMA New Artist of the Year nominee had the unique opportunity to visit their factory in Nazareth, Pennsylvania, last week before a tour stop to meet Martin’s craftsmen and women, marketing team and Martin’s Chief Product Officer, Fred Greene, to begin discussions on his Custom guitar. He joins a roster of artists across multiple genres, including Ed Sheeran, The Avett Brothers, Colbie Caillat, Jason Isbell, Hunter Hayes, Dierks Bentley, Del McCoury, The Milk Carton Kids, James Valentine of Maroon 5, to name a few.

    “Choosing artists to join the Martin Ambassador roster is a responsibility that we take very seriously. A lot of research and consideration goes into the process because, for us, the artists will be a part of a family that is over 181 years old, and we can’t just let anyone join our family,” said Amani Duncan, VP, Brand Marketing, Martin Guitar. “Thomas Rhett is a natural fit and we are so pleased to be able to say ‘Welcome home!’”

    Initially earning recognition as a talented songwriter, penning hits for Florida Georgia Line (“Round Here”), Jason Aldean (“1994”), and Lee Brice (“Parking Lot Party”), this latest honor adds to an already stellar year for Thomas Rhett, augmenting the success of his debut album, IT GOES LIKE THIS (The Valory Music Co.), which produced back-to-back #1 singles – Platinum-certified “It Goes Like This” and Gold-certified “Get Me Some of That.” Showcasing electric and acoustic guitar artistry, the project also features the Top 15 hits “Beer with Jesus” and “Something To Do With My Hands” as well as his latest offering, “Make Me Wanna.” The Valdosta, GA native grew up immersed in music, watching father Rhett Akins' success with songs like "That Ain't My Truck" and “Don’t Get Me Started” in addition to penning both of Thomas Rhett's chart-toppers.

    "As a kid I always looked up to my dad, who usually had a guitar in his hand, so when I started playing, I knew I'd need a quality guitar," said Thomas Rhett. "It's such an honor for Martin to be so supportive of my career and ask me to be one of their Ambassadors."

    Thomas Rhett has long been a part of the Martin Guitar family, playing the handcrafted guitars at his shows and festivals, including the packed crowd at the 2014 CMA Music Festival's Martin Jam Tent. The legendary guitar company chose an ideal ambassador, who is known to “grab his ol’ guitar and play.” He alternates between his D-28, HD-16R Adirondack and Custom Shop Koa HD-16R Martin guitars while on the road with Miranda Lambert’s PLATINUM TOUR. For tour dates and more information, visit thomasrhett.com.

    Learn more about the Martin Ambassador roster via www.martinguitar.com/players/martin-ambassadors and Martin Guitar at www.martinguitar.com. Martin guitars can be seen across all segments of pop culture, from television to the movies, on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere.

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    THE VALORY MUSIC CO. EXPANDS ROSTER, SIGNS LEVI HUMMON TO RECORD DEAL

    August 25, 2014 0 Comments

    THE VALORY MUSIC CO. announces the signing of LEVI HUMMON to its artist roster, which includes superstar Reba, chart-topping stars Justin Moore, Brantley Gilbert, Thomas Rhett as well as legendary band The Mavericks and newcomer RaeLynn. The young Nashville native, whose penchant for songwriting is rooted in his DNA, brings a fresh sound to the Big Machine Label Group imprint.

    “As our Country format ebbs and flows, it’s always so important from an A&R perspective to look past what’s happening now and make some moves on the future direction,” said BMLG President & CEO Scott Borchetta. “Levi’s unique vision and incredible artistry is exactly the kind of musical move we want to make now. This is a very significant artist signing.”

    Growing up with musical influences all around him, Levi credits his early lessons in songwriting to his Grammy Award winning father, Marcus Hummon ("God Bless The Broken Road") and inspiration from his mother Becca Stevens, who founded the socially conscious and philanthropic organization Thistle Farms. The father-son pair has performed together on multiple stages throughout the years, most recently during the 2014 CMA Music Festival. Through Levi's childhood and studying visual art in college, the 23- year-old storyteller melds his life experiences into honing his craft. Learning to bring his own ideas and unique vision to co-writes, Levi has had the opportunity to collaborate with 2014 ACM Songwriter of the Year Shane MacAnally, Andrew Dorff, Josh Osborne, Jonathan Singleton, Nathan Barlowe Brandy Clark and Trevor Rosen among others. While developing his personal sound during these sessions and on his own, Levi caught the attention of Hall of Fame Songwriter Desmond Child, which lead to "Make It Love" being featured in Two: The Story of Roman & Nero and inclusion on the short list of nominations for the Oscar's Best Original Song.

    “It really feels like a dream come true to be a part of the Valory/BMLG family! I've gotten to know a lot of the staff already, and it feels like one big family,” said Levi. “This label home already feels so supportive and is a perfect fit for my music. I also want to give a special shout out to my dad, who has been both a friend and mentor to me through this process, and a huge thank you to Desmond Child and Fletcher Foster for their belief in me." Levi is currently working on his debut album, due out next year. Fletcher Foster's Iconic Entertainment Group will serve as management.

    Follow Levi’s journey on Twitter and check his website for the latest updates.

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