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    BMLG Joins Forces with General Mills, Feeding America to Outnumber Hunger

    March 30, 2012 0 Comments

    General Mills and Big Machine Label Group’s star-studded roster of Country music artists are teaming up with Feeding America to Outnumber Hunger in a national initiative that helps fight hunger in local communities. Outnumber Hunger will help Feeding America secure up to 15.6 million meals for local food banks to assist the one in six Americans who struggles with hunger.

    According to the USDA, an estimated 49 million Americans struggle with hunger, making the issue a growing reality in every community. By simply entering codes at OutnumberHunger.com, Americans can make a difference in their local communities at a time when it matters most.

    “Hunger is a year-round issue but it can be especially critical in the spring, so Feeding America food banks need help now,” said Vicki B. Escarra, President and CEO, Feeding America. “The combined reach that General Mills and Big Machine Label Group’s artists bring to the hunger crisis will help provide critical resources at this key time.”

    This powerful group of partners is using its collective voice to rally Americans for the cause. Codes will appear on millions of specially-marked packages of General Mills products to give people the chance to help Feeding America secure five meals on behalf of their local food banks.

    “As a leading food company, no cause is more important to us than the hunger issue,” said Cheryl Welch, Director, Outnumber Hunger at General Mills. “We’re thrilled to give people the chance to make a difference in their own communities through Outnumber Hunger.”

    Specially-marked packages of General Mills products will feature an Outnumber Hunger code, as well as favorite Big Machine Label Group artists like Rascal Flatts. More than 10 General Mills brands, including Betty Crocker, Green Giant, Totino’s and Cheerios, will participate. Entering the code at OutnumberHunger.com helps Feeding America secure five meals on behalf of a local food bank. Participants enter their ZIP codes, and meals will stay in or near the area.

    Big Machine Label Group artists also will offer select special codes on Facebook and Twitter that help Feeding America secure five meals for local food banks. Big Machine Label Group artists who are encouraging participation include Multi-Platinum-selling superstar artists Rascal Flatts, Reba, Martina McBride, and The Band Perry as well as established chart-topping acts Eli Young Band, Justin Moore, Brantley Gilbert and newcomers Sunny Sweeney, Edens Edge, Ella Mae Bowen and Thomas Rhett.

    “It takes a Big Machine to Outnumber Hunger, and we have an opportunity to make a huge difference in local communities,” said Scott Borchetta, President and CEO, of Big Machine Label Group. “That’s why we’re thrilled to come together with our artists, General Mills and Feeding America to help the hunger issue in a significant way. Together we can Outnumber Hunger.”

    Additionally, the Outnumber Hunger partners have created an educational video with Rascal Flatts that highlights the issue of hunger and shows how anyone can get involved to help Feeding America. It will air during a Rascal Flatts theater event in New York City and in over 600 movie theaters across the country on the night of April 5. Tickets to the movie theater concert event can be purchased online at RascalFlatts.com/Changed

    “Our fans have always been strong supporters of us and our families,” said Joe Don Rooney, Rascal Flatts. “By being involved in Outnumber Hunger, we hope to provide that same support for those who may struggle with hunger. We’re grateful to have the chance to spread awareness of this important cause.”

    General Mills will donate $0.65 to Feeding America—enough to help secure 5 meals on behalf of local food banks—for every code entered. To make a difference in your local community with Outnumber Hunger, visit www.OutnumberHunger.com.

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    Reba and Ella Mae Bowen Perform at NASCAR Sprint Cup Series Awards Ceremony

    December 5, 2011 0 Comments

    Reba and Ella Mae Bowen Perform at NASCAR Sprint Cup Series

    Big Machine Label Group recording artists Reba and Ella Mae Bowen pose during the NASCAR Sprint Cup Awards Ceremony on Friday night (12/2) in Las Vegas. (Photo by BMLG Publicity)

    Reba hosted the event and performed her #1 hit "Turn On the Radio" for a crowd of 2,500 guests. Ella Mae performed her re-make of "Holding Out for a Hero," which appears on the new Footloose soundtrack that was released in September.

    BMLG President/CEO Scott Borchetta and BMLG VP of Creative Sandi Spika Borchetta both attended the ceremony as well.

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    Big Machine Label Group Signs Ella Mae Bowen

    October 5, 2011 0 Comments

    The Big Machine Label Group today announced the signing of talented fifteen-year-old singer/songwriter Ella Mae Bowen to the label’s star-studded roster of artists.

    “We couldn’t be more excited to have Ella Mae Bowen join our Big Machine family,” said label President and CEO Scott Borchetta. “She blew me away the first time I heard her sing.”

    Although BMLG likely won’t release music by Bowen until sometime next year, the rising starlet already has a cut on the major motion picture soundtrack for the remake of FOOTLOOSE. Her version of “Holding Out For A Hero,” has earned critical acclaim as a stand-out track.

    “The Big Machine Label Group was always my number one choice, not only because of their phenomenal track record but because everyone there immediately felt like family,” said Bowen upon signing with BMLG. “I couldn't be more thrilled to work with Scott and his amazing team.” (BMLG will designate Bowen to one of the label group’s three different labels at a later date.)

    A South Carolina native, Bowen was continually immersed in music throughout her childhood. Growing up, both of her parents sang to her often, which led to her love for music at an early age. Her hobby turned into a passion by age 7 when she began performing in front of an audience at local talent shows.

    Bowen is currently in the studio working on her debut music for BMLG as well as making promotional rounds for “Holding Out For A Hero.”

    She will be attending the Nashville premiere of FOOTLOOSE on Thursday, October 6. Interviews will be available on the red carpet.

    Bowen is managed by Tracy Gershon (Red Light Management) and Kip Krones.

    For more information visit: facebook.com/EllaMaeBowen

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