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    Big Machine Label Group at the Brickyard 400 - Schedule of Events

    July 22, 2013 0 Comments

    BMLG is going to be at Indianapolis Motor Speedway this weekend for the Crown Royal Presents the Samuel Deeds 400 at the Brickyard Powered by BigMachineRecords.com, and so are some of your favorite BMLG artists!

    If you're going to be at the race, make sure to come by the Brickfest stage to see our artists perform. If you're at home, tune in to the race on TV and follow along with our Twitter (@BigMachine) and our Facebook for exclusive photos and updates!

    Saturday, July 27

    4:20 p.m. - Laura Bell Bundy (National Anthem)

    7:00 p.m. - POST RACE CONCERT: Justin Moore & The Cadillac Three (Pagoda Plaza Stage)

    Sunday, July 28th

    9:00 a.m. - The Cadillac Three (Brickfest Stage)

    9:45 a.m. - Laura Bell Bundy (Brickfest Stage)

    10:30 a.m. - Dustin Lynch (Brickfest Stage)

    11:15 a.m. - Cassadee Pope (Brickfest Stage)

    11:45 a.m. - Justin Moore (Track Side Stage)

    12:45 p.m. - Laura Bell Bundy - "America The Beautiful" (Track Side)

    12:50 p.m. - Cassadee Pope - "National Anthem" (Track Side)

    1:00 p.m. - Race begins

    For tickets to the event, visit Indianapolis Motor Speedway's home page here.

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    U.S. Marine Honored as Brickyard Sprint Cup Series Race Namesake

    June 27, 2013 0 Comments

    While deployed in Iraq, Gunnery Sergeant Samuel Deeds, a diehard NASCAR fan, dreamed of working in the sport after completing his service. In 2005, those dreams took a back seat when Deeds placed himself in harm’s way to save the lives of his fellow Marines. This summer Deeds will travel to one of the country’s most historic tracks, Indianapolis Motor Speedway (IMS), not as a fan or employee, but as the race namesake.

    Today in his hometown of Erlanger, Ky., Deeds was recognized as the winner of Crown Royal’s “Your Hero’s Name Here” program, which awards one deserving individual naming rights to the July 28th NASCAR Sprint Cup Series race at IMS. Surrounded by friends, family and Marines, Deeds cemented his place in the NASCAR record books by laying the final brick, engraved with the official race logo, in a ceremonial “Yard of Bricks” at Flagship Park in Erlanger.

    While deployed in Iraq, Deeds came across an improvised explosive device (IED) while setting up a vehicle checkpoint. Upon seeing fellow Marines approaching, he exposed himself to the device, risking his own life to save others. He was severely injured and underwent more than 30 surgeries and procedures following the blast. Three years later, while still recovering, Deeds’ heroic instincts took charge once again when he saved the lives of three individuals caught in a rip tide off the coast of North Carolina.

    In addition to Deeds’ friends and family, special representatives from Crown Royal, Big Machine Label Group (BMLG), and IMS attended the ceremony and spoke of Deeds’ many accomplishments. NASCAR driver Kurt Busch surprised Deeds during the ceremony, appearing on behalf of the Armed Forces Foundation (AFF), and country music star Justin Moore debuted a special song titled “Heroes,” which was penned specifically for the “Your Hero’s Name Here” program. Consumers 21 and over can visit CrownHeroesSong.com to download “Heroes” for free. For every download redeemed between now and the Samuel Deeds 400 on July 28th, Crown Royal will donate one dollar to AFF.

    “I was so fortunate to be part of this program last summer,” said Moore. “That experience and the brave men and women I met along the way served as inspiration for this new song. The opportunity to debut ‘Heroes’ in front of a true hero like Samuel, his friends, family and community, is incredibly special to me as well as all of the folks at BMLG.”

    This will mark the seventh time Crown Royal has awarded race naming rights to an adult fan. After receiving thousands of entries during the nomination period, five heroes were chosen as finalists and adult fans had the opportunity to cast their votes for the person they felt was most deserving of the honor. As the winner of the program, Deeds will participate in a VIP race weekend experience, riding in the pre-race pace car, delivering the trophy bearing his name to the race winner in Victory Lane, and participating in the “kissing the bricks” ceremony following the race.

    “I’ve been a NASCAR fan for as long as I can remember, so the reality of having my name on a track with such rich history and meaning is beyond words,” said Deeds. “I am so grateful to all of those who took the time to hear my story and vote for me. I can’t wait to attend the race and dedicate that special weekend to all fellow servicemen and women who put their lives on the line every day.”

    Deeds, now retired from his service in the Marines, is a husband and father of two boys. His wife, April, nominated him for the program for his unwavering commitment to his country.

    “We could not be more honored to announce Gunnery Sergeant Samuel Deeds as the 2013 ‘Your Hero’s Name Here’ winner,” said Abby Wise, Brand Director for Crown Royal. “His sacrifice and continued acts of heroism serve as an inspiration to all of us at Crown Royal and we are proud to provide him with the ultimate race experience at the Brickyard next month.”

    The official race title, Crown Royal Presents the Samuel Deeds 400 at the Brickyard Powered by BigMachineRecords.com, will be incorporated into race memorabilia as well as the winner’s trophy. Various events and celebrations will take place leading up to and throughout race weekend to honor Deeds, during which Crown Royal would like to remind adult consumers to please drink responsibly.

    “It is our privilege to participate in this program with Crown Royal for the second year at IMS,” said Indianapolis Motor Speedway Corporation COO Doug Boles. “We’ve been introduced to so many deserving American heroes, and we look forward to rolling out the red carpet for Samuel and all other heroes in attendance at this year’s race.”

    Through a partnership with Crown Royal and IMS, country music artists from Big Machine Label Group including Justin Moore, Cadillac Three, Cassadee Pope and Dustin Lynch, will perform special concerts throughout the race weekend.

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    Big Machine Label Group Artists to Perform July 27-28 at Indianapolis Motor Speedway during Brickfest Music Festival

    June 13, 2013 0 Comments

    Justin Moore to headline exciting lineup at Brickyard 400

    Big Machine once again will bring a host of its talented artist roster to the Brickfest Music Festival at the Indianapolis Motor Speedway on Saturday, July 27 and Sunday, July 28.

    SATURDAY, JULY 27 · Justin Moore will perform after the Indiana 250 NASCAR Nationwide Series race at the Pagoda Plaza Stage with opener The Cadillac Three.

    SUNDAY, JULY 28 · Beginning at 9A, Cassadee Pope, Dustin Lynch, The Cadillac Three and more will play for NASCAR fans prior to the race.

    · Justin Moore will rev up the crowds with a mini concert before the Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard Powered by BigMachineRecords.com.

    · During the pre-race ceremonies, Cassadee Pope will sing the national anthem and a Big Machine artist to be announced has been tapped for “America the Beautiful.”

    More details and performers will be added in the coming weeks. Led by President/CEO Scott Borchetta, the Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., Republic Nashville and Big Machine Music.

    All performances are free with admission to the track for each day. Ticket can be purchased via www.ims.com/tickets and through the IMS Ticket Office at (317) 492-6700, or (800) 822-INDY outside the Indianapolis area, or by visiting the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8 a.m.-5 p.m. (ET) Monday-Friday.

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