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    The Band Perry's "Better Dig Two" Sells Over 82,000 Tracks First Week

    November 6, 2012 0 Comments

    GRAMMY-nominated Republic Nashville trio The Band Perry has already laid a strong foundation for their new single, “Better Dig Two,” among fans and critics alike. Immediately following their knockout performance at last Thursday's (11/1) CMA Awards, the edgy tune began trending nationwide on Twitter's Top 10. "Better Dig Two" quickly catapulted into the iTunes Country Singles Chart Top 10 before nailing the #1 spot and locking in the #3 position on the Overall Top Singles Chart with sales soaring to over 82,000 copies sold in the first week. "Better Dig Two" was the most added at Country radio according to both Country Aircheck/Mediabase and Billboard with a total of 93 monitored stations on by add date. The sibling trio's latest offering will be featured on their forthcoming sophomore album on Republic Nashville, slated for release in April 2013.

    Preceding the awards, TBP delivered the single to Country radio and met with several stations on location in Nashville. Kimberly, Reid and Neil spoke to on-air personalities about "Better Dig Two," calling it "the ultimate love song … the kind of love not even death can separate.” Operations Manager Clear Channel Minneapolis / KEEY Program Director Gregg Swedberg said, "on a sophomore album, you either play it safe and do the same old thing or you kick it up a notch. This song proves that TBP are here to be taken seriously. Gorgeous song, huge smash and exactly the kind of song that takes them to the next level. I've been a fan of TBP since the very beginning. And this song proves to me that my trust in them as an artist has not been misplaced."

    The Band Perry has earned a plethora of positive reviews since launching the new single.

    The New York Times described their CMA performance of "Better Dig Two" as "dangerously impressive, a morbid, furious stomp that showcased the frontwoman Kimberly Perry’s dark ideas and rich voice."

    Entertainment Weekly raved that "BD2" is "…a sly, banjo-plucked confession of love (read: obsession) that’s amped up by a gigantic dose of crazy. Kimberly Perry drawls with a newfound edge in her voice…"

    According to Rolling Stone, "the family country band shifts from subdued hand claps and banjo finger-picking to explosive choruses flush with huge guitar crashes and Kimberly Perry's searing hot siren calls."

    Additionally, Taste of Country noted, "the arrangement is clever and Kimberly Perry’s voice soars over top like a raven circling its prey…"

    TBP will soon release the "Better Dig Two" video, which they shot just outside of Nashville on Friday with director Declan Whitebloom. They rounded out the weekend back in front of the camera, taping the “CMA Country Christmas” special, which will air on ABC on December 20 and 22. The Perry's will head to Europe this week for shows in Sweden, Norway, Ireland and the UK.

    The band has three nominations at next month's American Country Awards, including Artist of the Year: Group and in early 2013, they will hit the road with Rascal Flatts' CHANGED TOUR.

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    BMLG Promotes Kelly Rich to Senior VP of Sales, Marketing and Interactive

    November 1, 2012 0 Comments

    The Big Machine Label Group announced today that Kelly Rich has been promoted to Senior Vice President of Sales, Marketing and Interactive. With the promotion, Rich will further lead sales and marketing efforts for the label's roster of artists which includes superstars Taylor Swift, Tim McGraw, Rascal Flatts, The Band Perry and many more.

    Rich has been an integral part of BMLG's success at retail and in enhancing the online presence of the label’s ventures through innovative technologies and partnerships.

    Since joining Big Machine in 2006, Rich has been named a Billboard “Women In Music” honoree twice. Under her leadership, BMLG has achieved some of the most successful sales of any record label (over 27 million albums in a mere six years) and multiple #1 album launches. Her most recent achievements include Taylor Swift’s record-breaking RED album release, helping build a social media fan base of over 75 million for the collective roster and working with key physical and online retailers to earn artists a major marketing presence through multiple media platforms.

    "Kelly arrived right around the release of Taylor's first album - right when the company was taking flight," said Scott Borchetta, President and CEO of the Big Machine Label Group. "She has been instrumental in making sure we didn't miss any opportunities in the retail space from day one and helped establish us as real and respected players in an extremely competitive environment. As our industry continues to meet the challenges of a quick and ever-changing retail landscape we are perfectly positioned to stay on the leading edge for our amazing artists at the Big Machine Label Group. I'm sure the industry will join me in congratulating her on this much deserved new stripe."

    “Working hard is a part of the BMLG culture, and I take that to heart. It's been an amazing journey and a privilege to be a part of a team that not only understands that passion and drive but pushes each of us to do better every day,” said Rich. “Thank you, Scott, for believing in me and giving me a chance to do something that I truly love!”

    Rich is an industry veteran with over 22 years of experience in marketing and sales. Previously, she was the Vice President of Sales for Universal Music Group Nashville and was a part of the Dreamworks and BMG/Arista sales team.

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What's New?