Big Machine Label Group artists The Band Perry, Rascal Flatts, Reba, Eli Young Band, Justin Moore, Brantley Gilbert, Florida Georgia Line, Greg Bates, and Cassadee Pope, along with BMLG President and CEO Scott Borchetta, have teamed up with General Mills and Feeding America for Year Two of Outnumber Hunger. The 2013 Outnumber Hunger campaign kicked off on Friday (April 5th) with Outnumber Hunger LIVE, a festival concert event featuring several of the aforementioned artists. Part of the Academy of Country Music’s Party For A Cause at The Orleans Hotel in Las Vegas, the launch will be highlighted by a 2-hour television special tonight (April 6th) on AXS-TV, premiering at 9PM ET, with rebroadcasts throughout the next six weeks. Check your local listing for times and rebroadcasts.
Follow Big Machine and Outnumber Hunger on Facebook, Twitter and Instagram for photos and updates from the event and the broadcast tonight.