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    BMLG Artists Launch Outnumber Hunger From Las Vegas

    April 6, 2013 0 Comments

    Big Machine Label Group artists The Band Perry, Rascal Flatts, Reba, Eli Young Band, Justin Moore, Brantley Gilbert, Florida Georgia Line, Greg Bates, and Cassadee Pope, along with BMLG President and CEO Scott Borchetta, have teamed up with General Mills and Feeding America for Year Two of Outnumber Hunger. The 2013 Outnumber Hunger campaign kicked off on Friday (April 5th) with Outnumber Hunger LIVE, a festival concert event featuring several of the aforementioned artists. Part of the Academy of Country Music’s Party For A Cause at The Orleans Hotel in Las Vegas, the launch will be highlighted by a 2-hour television special tonight (April 6th) on AXS-TV, premiering at 9PM ET, with rebroadcasts throughout the next six weeks. Check your local listing for times and rebroadcasts.

    Follow Big Machine and Outnumber Hunger on Facebook, Twitter and Instagram for photos and updates from the event and the broadcast tonight.

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    BMLG Joins Forces with General Mills, Feeding America to Outnumber Hunger

    March 30, 2012 0 Comments

    General Mills and Big Machine Label Group’s star-studded roster of Country music artists are teaming up with Feeding America to Outnumber Hunger in a national initiative that helps fight hunger in local communities. Outnumber Hunger will help Feeding America secure up to 15.6 million meals for local food banks to assist the one in six Americans who struggles with hunger.

    According to the USDA, an estimated 49 million Americans struggle with hunger, making the issue a growing reality in every community. By simply entering codes at OutnumberHunger.com, Americans can make a difference in their local communities at a time when it matters most.

    “Hunger is a year-round issue but it can be especially critical in the spring, so Feeding America food banks need help now,” said Vicki B. Escarra, President and CEO, Feeding America. “The combined reach that General Mills and Big Machine Label Group’s artists bring to the hunger crisis will help provide critical resources at this key time.”

    This powerful group of partners is using its collective voice to rally Americans for the cause. Codes will appear on millions of specially-marked packages of General Mills products to give people the chance to help Feeding America secure five meals on behalf of their local food banks.

    “As a leading food company, no cause is more important to us than the hunger issue,” said Cheryl Welch, Director, Outnumber Hunger at General Mills. “We’re thrilled to give people the chance to make a difference in their own communities through Outnumber Hunger.”

    Specially-marked packages of General Mills products will feature an Outnumber Hunger code, as well as favorite Big Machine Label Group artists like Rascal Flatts. More than 10 General Mills brands, including Betty Crocker, Green Giant, Totino’s and Cheerios, will participate. Entering the code at OutnumberHunger.com helps Feeding America secure five meals on behalf of a local food bank. Participants enter their ZIP codes, and meals will stay in or near the area.

    Big Machine Label Group artists also will offer select special codes on Facebook and Twitter that help Feeding America secure five meals for local food banks. Big Machine Label Group artists who are encouraging participation include Multi-Platinum-selling superstar artists Rascal Flatts, Reba, Martina McBride, and The Band Perry as well as established chart-topping acts Eli Young Band, Justin Moore, Brantley Gilbert and newcomers Sunny Sweeney, Edens Edge, Ella Mae Bowen and Thomas Rhett.

    “It takes a Big Machine to Outnumber Hunger, and we have an opportunity to make a huge difference in local communities,” said Scott Borchetta, President and CEO, of Big Machine Label Group. “That’s why we’re thrilled to come together with our artists, General Mills and Feeding America to help the hunger issue in a significant way. Together we can Outnumber Hunger.”

    Additionally, the Outnumber Hunger partners have created an educational video with Rascal Flatts that highlights the issue of hunger and shows how anyone can get involved to help Feeding America. It will air during a Rascal Flatts theater event in New York City and in over 600 movie theaters across the country on the night of April 5. Tickets to the movie theater concert event can be purchased online at RascalFlatts.com/Changed

    “Our fans have always been strong supporters of us and our families,” said Joe Don Rooney, Rascal Flatts. “By being involved in Outnumber Hunger, we hope to provide that same support for those who may struggle with hunger. We’re grateful to have the chance to spread awareness of this important cause.”

    General Mills will donate $0.65 to Feeding America—enough to help secure 5 meals on behalf of local food banks—for every code entered. To make a difference in your local community with Outnumber Hunger, visit www.OutnumberHunger.com.

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    Big Machine Records Partners with Colonial Candle to Launch Exclusive Holiday Gift Set

    September 28, 2011 0 Comments

    COUNTRY SUPERSTARS REBA, MARTINA MCBRIDE, RASCAL FLATTS & MORE WILL BE FEATURED ON THE HOLIDAY ALBUM & CANDLE GIFT SET

    Big Machine Records and Colonial Candle today announced an exciting partnership just in time for the holiday season. An all-star lineup of Country artists singing their favorite Christmas carols – coupled with the magical scent of a yuletide fire and fresh cut pine – provides a perfect transition into the holiday season. The new luxury boxed gift set features an exclusive holiday CD packaged with an 8-ounce Colonial Candle “Holiday Sparkle”-fragranced candle. Suggested retail price for the gift set is $25. To preorder now click here.

    Exclusively available from Colonial Candle and Big Machine Records, featured artists include Reba (“I'll Be Home for Christmas”), Rascal Flatts (“Mary Did You Know”), Martina McBride (“Please Come Home for Christmas”), Jewel (“Angels We Have Heard on High”), The Band Perry (“Santa Claus Is Coming to Town”), Justin Moore (“Run Rudolph Run”), Eli Young Band (“Wonderful Christmastime”), Steel Magnolia (“It's Christmas Time”) and Edens Edge (“O Holy Night”).

    Perfect for the Country music lover, teacher, hostess, family and friends, the Colonial Candle gift set will be available in select retailers and online at www.colonialcandle.com beginning in October and throughout the holiday season. Or you can order it here.

    ABOUT COLONIAL CANDLE: Colonial Candle, a national brand leader in premium candles and accessories, is known for its exceptional quality, exclusive fragrances, and trendsetting style. As master candle makers with more than 100 years of experience in candle craftsmanship, Colonial Candle products feature the finest ingredients and exceptional design, proudly made in the U.S.A. Based in Charleston, South Carolina, Colonial Candle parent company MVP Group International designs, manufactures and markets an extensive line of candles and home fragrance products including scented candles, potpourri, other fragrance products, as well as exclusively designed holiday, seasonal and everyday gifts and home décor under the Midwest-CBK brand. For more information, visit colonialcandle.com or call 866-445-9993.

New Releases

  • Off the Beaten Path Off the Beaten Path Justin Moore
    Off the Beaten Path
    Justin Moore
    Released September 17, 2013
    Catalog
    0300
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