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Greg Bates Showing Solid Appeal With "Fill In The Blank"

April 8, 2013

Greg Bates is showing solid appeal with Active P1s 12+ scoring online at Radiofeedback and ranking "Fill In The Blank" as the #16 song overall in the 40 song sample and as the #18 Favorite song. CORE 25-44 year olds are at #17 (UP over the last two weeks from #24). Active P1s 35-54 are at #19 for the week. Adults 25-54 are at #21 (UP from #26).

Negative scoring with Active P1s is NOT an issue. Dislike is at 4.6% and Fatigue Soft at 6%. There are 8% in So-So scores and 27% remaining Neutrals. That is 35% Uncommitted. With a more than Healthy 5 to 1 Positive to Negative Conversion Ratio, there is plenty of Growth potential in place. Add to all of that the 43% who have never heard the song on the Radio, and we know that awareness will drive appeal and Acceptance. Lots of Headroom here.

Females 12+ are the strength at #15 overall (UP from #17). CORE 25-44 year old Females are at #17 (UP from #18) and Females 35-54 are at #18 (UP from #20). Younger Females 18-34 also well ahead of Radio at #20. Younger males are showing strong favorite scoring with 18-34s at #14 Favorite. Adult Males 25-54 are at #18 Favorite.

At Callout America Females 35-44 are the #18 Favorite as are Females 35-54. MALES at Callout rank the song at #9 overall. CORE Males 35-44 are at #5 and the #4 Favorite. Males 25-44 are at #7 and the #9 Favorite and Adult Males 35-54 rank this song at #3 (UP strong from #13 last week).

Greg Bates is testing TOP 20 at Callout with Listeners in Indianapolis, Kansas City, Atlanta, Columbia SC, Charlotte, Mobile / Pensacola, Nashville, Philadelphia, Rochester, Roanoke, Denver, Houston, Sacramento, and Phoenix and TOP 20 in 70% of All Callout America Markets.


Greg Bates Showing Solid Appeal With "Fill In The Blank"

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