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BMLG Will Return to Indianapolis Motor Speedway for Brickyard 400 NASCAR Race

May 22, 2012

The roar of engines will now be joined by the sweet sounds of rhythm and bass during this year’s NASCAR Sprint Cup Series race at Indianapolis Motor Speedway, thanks to a partnership announcement among the makers of Crown Royal® whisky, the Indianapolis Motor Speedway and BigMachineRecords.com. Officially titled Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard Powered by BigMachineRecords.com, the race weekend will feature country music stars The Band Perry, Justin Moore, The Mavericks, Greg Bates and others performing for fans in attendance and viewers tuning in to the race on television.

Big Machine Label Group artists will be on hand at Indianapolis Motor Speedway on July 29 to ensure the winner of Crown Royal’s annual “Your Hero’s Name Here” contest is provided an experience to remember. The winner, who will be named in early July, will meet various stars and attend a concert as part of a collaborative effort by Crown Royal and the BigMachineRecords.com to showcase those individuals who make a difference in their communities without asking for anything in return. Crown Royal and the Big Machine Label Group artists will be at the track all weekend honoring heroes from Indianapolis and around the country and additionally, urging adult fans to drink responsibly and designate drivers, helping to make sure everyone has a fantastic race-day experience and gets home safely.

"There's no track in the world like the Indianapolis Motor Speedway and I'm thrilled that we will return as a race sponsor in 2012 for the Crown Royal presents the 'Your Hero's Name Here' 400 at the Brickyard powered by BigMachineRecords.com!" said Scott Borchetta, President and CEO of the Big Machine Label Group. "We will again bring our most exciting artists to the stage for a great pre-race musical experience for the fans."

“Once again the Indianapolis Motor Speedway is excited to offer a weekend full of great racing and great music,” said Indianapolis Motor Speedway Corporation president and CEO Jeff Belskus. “Our fans are in for a real treat when some of the best names in the Big Machine Label Group combine with Crown Royal and some of the best names in racing to provide a great day of entertainment for our fans.”

This race will mark the sixth time Crown Royal has awarded race naming rights to an adult fan. This year, the program focused on all of the unsung heroes who make a difference in their communities, from firefighters and police officers, to first responders and local volunteers. Five heroes have been chosen as finalists and beginning on May 21st, fans will be asked to visit the Crown Royal Facebook page (Facebook.com/CrownRoyal) to cast their vote for the person they feel most deserving of the ultimate honor, naming rights of one of the season’s most exciting races.

Big Machine Label Group stars The Band Perry visited IMS this weekend to announce the partnership and recognize the five finalists: Dale Beatty, veteran and cofounder of the nonprofit organization Purple Heart Homes from Statesville, N.C.; Lindsey Marquez, ICU nurse from Sun Prairie, Wis.; Curtiss Shaver, Fire Lieutenant and EMT from Troy, Ala.; John Thomas, Deputy Sheriff from Sarasota, Fla.; and Brandon Veatch, veteran and Purple Heart recipient from Bloomfield, Ind.

As part of Crown Royal’s “Your Hero’s Name Here” 400 program, the five finalists, which will ultimately include the winner, will travel to Indianapolis for one of the NASCAR season’s most-anticipated races. The winner will be treated to an unforgettable experience, which includes waving the green flag to signal the start of the race and delivering the trophy bearing his or her moniker to the race winner in Victory Lane.

“For each of the past six NASCAR seasons, we’ve worked to bringnew and innovative elements to the once in a lifetime event experience for our Crown Royal program winners,” said Yvonne Briese, VP Marketing, DIAGEO North American Whisky. “This year, not only will our winner have a weekend they’ll never forget, some of country music’s biggest stars will help make sure that the hundreds of thousands of fans on hand have a fantastic experience as well.”

The Crown Royal Presents the "Your Hero's Name Here" 400 at the Brickyard Powered by BigMachineRecords.com, will be the marquee event of the inaugural Super Weekend at the Brickyard, which also will feature a NASCAR Nationwide Series event Saturday, July 28, two GRAND-AM road races Friday, July 27 and Nationwide practice Thursday, July 26.

Race Day ticket prices start at just $30. Fans can buy tickets online at www.imstix.com, by calling the IMS ticket office at (317) 492-6700, or (800) 822-INDY outside the Indianapolis area, or by visiting the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8 a.m.-5 p.m. (ET) Monday-Friday. Children 12 and under will receive free general admission to any IMS event in 2011 when accompanied by an adult general admission ticket holder.

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