Big Machine Records officially announced today another foray into the racing world – sponsoring four-time IndyCar champion Dario Franchitti’s No. 50 car during the Indy500 this Sunday, May 27. The Big Machine Records logo will appear on Franchitti’s helmet and firesuit during the race, which will be broadcast live on ABC beginning at noon Eastern.
The weekend will mark a bittersweet moment for racing aficionado and Big Machine Label Group President and CEO Scott Borchetta, who was a sponsor of the late Dan Wheldon’s winning car at last year’s Indy 500.
"Winning the Indy 500 is the pinnacle of auto sport achievements and Dan's dramatic last-lap win last year will be with us always. Dario was a great friend to Dan and we're honored that he will carry our defending champion's logo on Sunday. Let's not forget that Dario is no stranger to Victory Lane at Indy, previously winning the 500 mile race twice… And let's not be surprised if he again finds his way first to the checkers," said Borchetta.
This is the first time Big Machine Records has partnered with Franchitti’s racing team – Chip Ganassi Racing.
Just before the green flag is waved this weekend, GRAMMY® winning Country Superstar Martina McBride, who is signed to Republic Nashville (under the BMLG umbrella), will sing the national anthem during pre-race ceremonies at the Indianapolis Motor Speedway.
"Before the roar of the engines, the fantastic Martina McBride will honor our country and our troops by singing our nations' anthem. Sunday is going to be a great day," Borchetta continued.
In 2011, Borchetta birthed the idea of appealing to both music and auto racing fans alike with an innovative collaboration at The Speedway. The Brickyard 400 presented by Big Machine Records.com, created a unique festival environment at the track and was the first time a record label has ever presented a nationally-televised race in the 100-year history.
The label will return this year under the title – Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard Powered by BigMachineRecords.com. The race weekend will again treat fans to a special concert before drivers start their engines, featuring Country music stars The Band Perry, Justin Moore, The Mavericks, Greg Bates and others.
For ticketing and additional information on the Indy500, visit indianapolismotorspeedway.com.
Dario Franchitti can be found on Facebook and Twitter: @dariofranchitti