Big Machine Label Group proudly announced today the promotion of Sandi Spika Borchetta to Senior Vice President of Creative. Since the company’s inception over seven years ago, she has overseen the creative vision for all three imprints (Big Machine Records, The Valory Music Co. and Republic Nashville). Her keen eye extends to managing the aesthetics of music videos, photography and product packaging regarding the label group's star-studded roster, which includes superstars Rascal Flatts, Tim McGraw, Taylor Swift, Reba, The Band Perry, Brantley Gilbert, and many more.
In this elevated position, Borchetta will continue spearheading overall design elements for not only album and single-related projects, but also various tour performances, award shows, red carpets and more. She will also ensure BMLG’s corporate identity remains consistent throughout various Big Machine properties and events.
Designing is part of Borchetta's everyday life and her most recent project was to incorporate the company’s vision and style into every detail of BMLG’s new 12,000 sq. ft. headquarters on Music Row.
*“It is an honor to be recognized in this way for a job that is always inspiring and artistically challenging,” said Sandi Spika Borchetta. “It’s a fabulous opportunity to work with talented artists and equally talented co-workers daily. The excitement and energy level at our record label is at an all-time high. I’m thrilled to have experienced the design, planning and execution of the remodel of our new office complex for all of the hard working teams at BMLG.”
“I was fortunate to get to work with Sandi for 14 years,” said Reba. “ I have always been amazed by her creativity, focus and tenacity. She was a huge asset to my concerts, TV appearances and photo shoots. Thanks Sandi for sharing your amazing, God given talent with us. Congratulations on your promotion to Senior Vice President of Creative for Big Machine Label Group!!! Love you!”
"Sandi is simply one of the best to ever grace the music industry,” said Jimmy Harnen, Republic Nashville President and BMLG EVP. “Her amazing, cutting edge designs and creations populate the Country Music Hall Of Fame, CMT, GAC, MTV, VH1, endless social networking sites, red carpets and award shows! Her creative ability to take projects to their pinnacle is second to none."
“Every day it is evident to me how passionate Sandi is in her work for this company,” said BMLG President and CEO Scott Borchetta. “Her creative vision for BMLG has played a key role in our success over the past seven years. I am so honored to be able to call her my wife, and now SVP of one of our fastest-growing departments within the company.”
“Working with Sandi is like working with no other. Her attention to detail and all things related to image are some of my favorite qualities of working with her. You will be hard pressed to find someone more dedicated to their job. The endless hours she dedicates to building her artists and their careers is admirable and I'm very thankful for the opportunities to collaborate with her,” said Chandra LaPlume-Pereira, VP/Exec. Producer Taillight TV.
“From the moment we met Sandi, we saw a person who had a passion to make a real difference in the world. Fortunately for us, she has directed her amazing creativity and energy toward the 25th Anniversary of 'A Very Special Christmas.' Whether it was the creation of new album packaging, production of new videos or development of a promotional campaign, Sandi’s genius and fingerprint made this holiday season both joyous and impactful for Special Olympics. She has had a hand in helping us create a world of welcome, acceptance and inclusion for people with intellectual disabilities,” said Peter Wheeler, Chief of Strategic Properties, Special Olympics.*
Throughout her tenure in the industry, she has created fashion masterpieces like Taylor Swift’s cream gown from the 2009 award-winning "Love Story" music video as well as Reba’s iconic "Red Dress," worn during the 1993 CMA Awards. She has also styled for many artists as Faith Hill, The Band Perry, Martina McBride, Trisha Yearwood, Justin Moore, Brantley Gilbert, LaToya Jackson, and many more. Sandi's work has been seen in Seventeen, Blender, InStyle, Rolling Stone, Fortune Magazine, People, Ladies Home Journal, USA Today, McCalls and TV Guide. She has worked on major television events from the Academy Awards, MTV Video Awards, American Music Awards to GRAMMY, People's Choice, CMA, ACM and CMT Music Awards as well as shows like Good Morning America, The Late Show With David Letterman, The Tonight Show With Jay Leno. In addition to Borchetta’s many professional accomplishments, she has been inducted into Costume and Textile Institutes her work as a stylist and fashion designer.