Fast Company names Big Machine Label Group President/CEO Scott Borchetta one of the “100 Most Creative People In Business 2013” in its June issue. The revolutionary entrepreneur is the only record label executive featured on the elite magazine’s annual list of global leaders from companies such as Apple, Google, Nike, American Express and Ford.
With an inquisitive nature, strong instincts and a skies-the-limit approach, it’s no wonder that Borchetta has turned his 2005 indie record company with a 15-year-old female artist (aka International Superstar Taylor Swift) into the successful brand and multi-tiered organization, housing three imprints (Big Machine Records, The Valory Music Co., Republic Nashville) and a publishing company (Big Machine Music), it is today.
As Fast Company agrees, saying, “Borchetta has a reputation as a fierce advocate for his artists, a creative problem-solver who can get things done when nobody else can, and a titan who holds Nashville's future in his hands.” Those qualities, coupled with remarkable work ethic, have lead to paralleled prosperity for both the label and its roster.
For Borchetta it’s about innovation and great music, noting, “that's where I think I do my best work – if I push my whole team to the edge." And he has, enlisting a vibrant staff that has pushed the bounds with A-list artists like Swift, Tim McGraw, Rascal Flatts; hot breakthrough acts The Band Perry and Florida Georgia Line as well as newcomer Cassadee Pope (winner of NBC’s “The Voice,” Season 3).
Further blurring the traditional music business boundaries, BMLG has:
Partnered with General Mills and Feeding America for the national Outnumber Hunger campaign, which helps to secure meals for the 1 in 6 Americans struggling in local communities. This spring, 90 million products will feature BMLG artists showing the simple ways consumers can help
Forayed into the racing world, becoming the first and only record company to create a festival-like environment during NASCAR’s Brickyard 400, and a multi-year sponsor of Indy 500 winners
Joined forces with ABC to release two soundtracks from the hit drama “NASHVILLE,” selling over 2 million tracks to date
Made history with Clear Channel, Entercom and Beasley Broadcasting through groundbreaking performance royalty rights agreements
Produced and marketed the Special Olympics 25thanniversary edition of A VERY SPECIAL CHRISTMAS
Uniquely partnered Big Machine Music with Lukasz "Dr. Luke" Gottwald's Prescription Songs last month in a deal that will create harmony between Nashville and LA-based Pop and Country writers
Just last year Digital Music News named the mogul as one of the “10 People That Totally Changed the Industry in 2012” and under Borchetta’s leadership, Big Machine Records had the biggest album debut in over a decade with Taylor Swift’s RED. Billboard also designated BMLG as the #1 Country label for 2012.
For Fast Company’s full list, visit Fast Company's Web site.