February 1, 2013— As Superstar Tim McGraw gears up for his first album release on Big Machine Records – TWO LANES OF FREEDOM – next Tuesday (2/5), the multi-faceted entertainer will team up with his existing brand partners. Pennzoil and Outback Steakhouse will offer fans exclusive access with two unique promotional campaigns in San Diego and Louisiana, respectively. TIM McGRAW & PENNZOIL PARTNER TO DELIVER CONTENT, SWEEPS & LIVE RADIO BROADCAST FROM USS MIDWAY IN SAN DIEGO — 2/5:
Tim McGraw and Pennzoil have again partnered for the TWO LANES OF FREEDOM 2013 TOUR, which hits the road nationwide beginning in May. To kick off the relationship in a big way, over three dozen lucky fans will board the USS Midway in San Diego Harbor for an exclusive TWO LANES OF FREEDOM album release concert presented by Yahoo! RAM Country Live. Following a multi-week on-air radio sweepstakes – aptly titled “For the Love of Cars, Music & Freedom” – fans from various markets across North America will be welcomed aboard for a one-of-a-kind launch event concert with Tim.
• Select radio on deck will broadcast Pennzoil-powered exclusive content, including interviews with Tim and album spotlights.
• More than 700 radio stations nationwide will be privy to an inside look through syndicated outlets – Lia, The Big Time, Kickin’ It With Kix, Tony & Kris, Dial Global Hot Country – and local radio – KKGO/Los Angeles, KFRG/Riverside.
• Live updates from the album release show and exclusive content throughout this summer's TWO LANES OF FREEDOM tour will be available on all Tim McGraw (@TheTimMcGraw) and Pennzoil (@Pennzoil) social channels.
• Yahoo! Ram Country will Live Stream the special Tim McGraw performance via http://music.yahoo.com/programs/ram-country/, beginning at 7:30PM PST on Tuesday (2/5).
TIM McGRAW & OUTBACK STEAKHOUSE TEAM UP FOR "5 DAYS OF TIM" PROMOTION IN McGRAW’S HOMESTATE OF LOUISIANA
Outback Steakhouse has teamed up with Tim McGraw to support the upcoming TWO LANES OF FREEDOM album release with the “No Worries Wednesday” campaign.
• Over 30 fans were invited to McGraw’s home state of Louisiana today (2/1) and treated to VIP access during his Good Morning America performance on ABC from New Orleans.
• Additionally, over two dozen radio markets across the country will feature an exclusive release week promotion entitled “5 Days of Tim,” offering up five days of giveaways. Packages will include copies of TWO LANES OF FREEDOM, tickets to McGraw’s TWO LANES OF FREEDOM 2013 TOUR and Outback Steakhouse prize vouchers to experience “No Worries Wednesday,” Outback’s new complete dinner for two for $25.
Visit www.timmcgraw.com for the latest updates and TWO LANES OF FREEDOM 2013 TOUR dates.