THE VALORY MUSIC CO. announces the signing of LEVI HUMMON to its artist roster, which includes superstar Reba, chart-topping stars Justin Moore, Brantley Gilbert, Thomas Rhett as well as legendary band The Mavericks and newcomer RaeLynn. The young Nashville native, whose penchant for songwriting is rooted in his DNA, brings a fresh sound to the Big Machine Label Group imprint.
“As our Country format ebbs and flows, it’s always so important from an A&R perspective to look past what’s happening now and make some moves on the future direction,” said BMLG President & CEO Scott Borchetta. “Levi’s unique vision and incredible artistry is exactly the kind of musical move we want to make now. This is a very significant artist signing.”
Growing up with musical influences all around him, Levi credits his early lessons in songwriting to his Grammy Award winning father, Marcus Hummon ("God Bless The Broken Road") and inspiration from his mother Becca Stevens, who founded the socially conscious and philanthropic organization Thistle Farms. The father-son pair has performed together on multiple stages throughout the years, most recently during the 2014 CMA Music Festival. Through Levi's childhood and studying visual art in college, the 23- year-old storyteller melds his life experiences into honing his craft. Learning to bring his own ideas and unique vision to co-writes, Levi has had the opportunity to collaborate with 2014 ACM Songwriter of the Year Shane MacAnally, Andrew Dorff, Josh Osborne, Jonathan Singleton, Nathan Barlowe Brandy Clark and Trevor Rosen among others. While developing his personal sound during these sessions and on his own, Levi caught the attention of Hall of Fame Songwriter Desmond Child, which lead to "Make It Love" being featured in Two: The Story of Roman & Nero and inclusion on the short list of nominations for the Oscar's Best Original Song.
“It really feels like a dream come true to be a part of the Valory/BMLG family! I've gotten to know a lot of the staff already, and it feels like one big family,” said Levi. “This label home already feels so supportive and is a perfect fit for my music. I also want to give a special shout out to my dad, who has been both a friend and mentor to me through this process, and a huge thank you to Desmond Child and Fletcher Foster for their belief in me." Levi is currently working on his debut album, due out next year. Fletcher Foster's Iconic Entertainment Group will serve as management.