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(AUDIO) The Music Is Always The Centerpiece For Taylor Swift

September 22, 2013

Taylor Swift is involved in a lot of different endeavors aside from her music, such as her perfume line, her partnership with American Greetings card company, and many other business deals, but she says that music is at the heart of everything she does. “I always see music as the centerpiece for every creative side project that I like to do.” For instance, she says, “It’s been so much fun to get to create a fragrance line that’s based around a lyric from one of my songs. That way you can accurately tell a story and you can create this ad campaign that’s based around your music.” Even when it comes to things like designing merchandise to sell at her concerts, Taylor says the inspiration and the creativity stems from the music and that’s important because then it gives everything kind of a natural feel. “It feels like it’s not some sort of weird assembly line thing where we’re just doing things for the sake of doing them.”



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Taylor Swift – music is centerpiece :43

“I always see music as the centerpiece for every creative side project that I like to do. It’s been so much fun to get to create a fragrance line that’s based around a lyric from one of my songs. That way you can accurately tell a story and you can create this ad campaign that’s based around your music. I think that starting there, whenever I’m creating even the merch line; t-shirts, we’re gonna sell at the concerts or all the visuals that go along with the record, it all starts with what the music sounds like and how it makes you feel. And so, the things just kinda feel natural to me that way. And it feels like it’s not some sort of weird assembly line thing where we’re just doing things for the sake of doing them.”

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