MTV is kicking off the week lead-up to the biggest night in music - the “2012 MTV Video Music Awards” – on Thursday, August 30, 2012 with previously announced VMA performer and six-time Grammy winner Taylor Swift taking to the airwaves LIVE at 7:49 p.m. ET on MTV and CMT to premiere the highly anticipated music video for “We Are Never Ever Getting Back Together” on “MTV First: Taylor Swift.” Then one week later, Taylor will perform live on the “2012 MTV Video Music Awards” on Thursday, September 6 at 8:00 p.m. ET/PT from STAPLES Center in Los Angeles, CA.
On “MTV First: Taylor Swift,” Taylor will personally introduce her new music video for “We Are Never Ever Getting Back Together,” which with sales of more than 623,000 song downloads in its first week shattered the previously held singles sales record by a female artist and became the second-largest download ever, overall. The song is currently in the #1 position atop Billboard’s all-genre Hot 100 Songs chart and has reached #1 at iTunes in 32 countries. “We Are Never Ever Getting Back Together” is the lead single from Taylor’s forthcoming album, Red, scheduled for release on October 22 on Big Machine Records.
During “MTV First: Taylor Swift,” Taylor Swift will exclusively sit down with MTV News’ Sway Calloway to introduce her never-before-seen music video at 7:49 p.m. ET/PT on MTV, CMT and TeenNick. Immediately following, Taylor will stay on for an additional 15-minute interview on MTV.com where she will talk about her album, upcoming VMA and VH1 Storytellers performances and much more. At 8:00 p.m. ET, the “We Are Never Ever Getting Back Together” music video will digitally debut on MTV.com, VH1.com and CMT.com. Earlier that same night, CMT will go “Red” at 7:30 p.m. ET/PT for a half-hour special with the superstar, as Swift joins CMT hosts Katie Cook, Evan Farmer and fans in-studio to discuss her newest hit single. The special leads up to the live video world premiere of “We Are Never Ever Getting Back Together.” CMT will air the video every hour during music hours throughout Labor Day weekend.
The following morning, VH1’s Big Morning Buzz Live will highlight the premiere. The video will debut on VH1’s Top 20 Countdown on Saturday, September 1. As previously announced, VH1 will debut VH1 Storytellers: Taylor Swift on November 11. Taylor’s VH1 Storytellers acoustic concert this fall is part of a contest for a winning college or high school. The contest launched last week, and there have been over 730,000 fan votes so far. Contest details can be found at www.taylorswiftoncampus.com.
Taylor worked with director Declan Whitebloom on the video for “We Are Never Ever Getting Back Together” – he also directed her clips for “Mean” and “Ours.” The video was shot in one continuous take, with one camera…..no edits! Taylor wore five different outfits in the course of the 3:11 video, which is the world’s first-ever true 4K music video and was shot on the Sony F65 Cinealta Camera. Sony continues to deliver innovative new technologies for production, delivery and viewing of video content. Now, as the 4K revolution begins, Sony is driving the move to higher-resolution with digital imaging, storage, editing, digital cinema and home products optimized for 4K video.