“We Are Never Ever Getting Back Together,” the lead single from 6-time Grammy winner Taylor Swift’s forthcoming album, Red, this week spends its second consecutive week at #1 on Billboard’s Hot 100 all-format singles chart, which factors in both sales and radio airplay.
In its first two weeks of availability, "Never Ever" has sold in excess of 930,000 downloads in the U.S., and made more than 67 million all-format audience impressions at radio. Last week’s sales of 623,000 downloads was the biggest opening-week for a song by a woman in SoundScan history, and the second-biggest debut ever. Worldwide, the single has already reached the #1 position atop the iTunes charts in 32 countries.
Taylor will be live on CMT and MTV tonight at 7:49 p.m. ET to premiere the highly anticipated music video for “Never Ever” (which was shot in one continuous take, with one camera…no edits!) on “MTV First: Taylor Swift.” At 8:00 p.m. ET, the video will digitally debut on MTV.com, VH1.com and CMT.com. Also tonight, CMT will go “Red” at 7:30 p.m. ET/PT for a half-hour special with Taylor.
Taylor worked with director Declan Whitebloom on the video for “We Are Never Ever Getting Back Together” – he also directed her clips for “Mean” and “Ours.” Taylor wore five different outfits over the course of the one-take 3 minute, 11 second video, which is the world’s first-ever true 4K music video, shot on the Sony F65 Cinealta Camera.
Red will be released on October 22nd Big Machine Records in the U.S., Canada, Australia, and Japan, and in conjunction with Universal Music Group International in the rest of the world. Universal Republic handles non-country radio for the project in the U.S.
Taylor will be performing live on the MTV Video Music Awards on September 6th, and will perform a VH1 Storytellers acoustic concert this fall as part of a contest at a winning college or high school. Contest details can be found at www.taylorswiftoncampus.com.