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Taylor Swift's New Single Blasts Onto Radio, Set For Record Sales Debut

August 15, 2012

According to analysis this week by Billboard magazine, Taylor Swift’s new single, “We Are Never Ever Getting Back Together,” released just Monday evening, is poised for a record chart debut.

“The title of Taylor Swift's new single clearly isn't about her relationship with radio or her adoring buying public,” the article states. “‘We Are Never Ever Getting Back Together," the first single from Swift's fourth studio album Red, due Oct. 22, appears headed for the upper reaches of next week's Billboard Hot 100 chart, thanks to its immediate acceptance across multiple radio formats and a projected record first-week digital sales total.

“After being serviced to radio late yesterday (Aug. 13) jointly by Big Machine and Universal Republic Records, ‘Never’ has accrued approximately 30 million in all-format radio audience in less than 24 hours, according to Nielsen BDS. With that audience total, ‘Never’ is already among the last seven days' 40 most-played titles across all formats.

“Also commercially released to iTunes and Google Play late yesterday, and to other digital retailers today (14), ‘Never’ has the retail record books in its sights. Industry sources suggest that the song may sell between 450,000 to 500,000 downloads by the end of the Nielsen SoundScan tracking week on Sunday (19). That large a sum could earn ‘Never’ the biggest sales debut for a digital song by a woman, as well as a career-high sales week for the country/pop superstar.” -- The Billboard article is available in its entirety [here].(http://www.billboard.biz/bbbiz/industry/radio/taylor-swift-s-new-single-blasts-onto-radio-1007830552.story)

Entertainment Weekly praises “We Are Never Ever Getting Back Together” for its “undeniable, instantly catchy hook” and “festive flair,” while Time says it “will certainly be the newest, most popular breakup anthem.” MTV.com calls the song “fantastic,” lauding its “marked maturity,” and Billboard says that, “with ‘We Are Never Ever Getting Back Together,’ Swift expands an already impressive songwriting range to incorporate a biting sarcasm within her deep-rooted confidence.”

“We Are Never Ever Getting Back Together” reached the #1 position (all genres) at iTunes in the US in under an hour, and has since reached #1 in 24 additional countries: Australia, Canada, Brazil, Finland, New Zealand, Singapore, Hong Kong, Malaysia, Philippines, Thailand, Ireland, Sweden, Norway, Guatemala, Argentina, Dominican Republic, Honduras, Venezuela, Panama, Chile, Peru, Vietnam, Brunei (SE Asia), and Ecuador, and is in the top 20 in 40 countries. The single is scheduled for release soon in Mexico, UK, Japan and Germany.

Related Stories: Taylor Swift, Big Machine Records

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