Reading : Taylor Swift, Tim McGraw

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"Highway Don't Care" Continuing To See Consistent Growth

April 8, 2013

"Highway Don't Care" continues to see consistent growth at Callout America for Tim McGraw and Taylor Swift ranking as the #17 song overall with Listeners 18-34 (UP from #18) and is the #19 Favorite. Adults 45-54 are at #16 (UP from #25) and the #4 Favorite in the demo.

Negative scoring is NOT an issue for this song with Dislike at 2% and Fatigue 8.5%. There are 12% in So-So scoring and 18% in remaining Neutrals for a 30% Uncommitted pool of respondents, and with a more than Healthy 5 to 1 Positive to Negative Conversion Ratio, there is plenty of potential for growth in place.

FEMALES are driving this song with Females 18+ at #13 (UP from #17 last week and from #19 two weeks back) and are the #12 Favorite for the week. 18-34 year old Females are at #5 (UP from #9 and the #13 Favorite). Younger 18-24 Females are at #4 Positive and Favorite and Females 25-34 rank this song a #9 (UP from #15). Females 45-54 rank the song at #7 and the #5 Favorite. Strong Female appeal across a broad demo range.

This song is testing TOP 10 at Callout with Listeners in Cincinnati, Kansas City, Atlanta, Charlotte, Philadelphia, Pittsburgh, Providence RI, Rochester, Denver and Phoenix and TOP 10 in 50% of All Callout America Markets.


"Highway Don't Care" Continuing To See Consistent Growth

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