Big Machine Label Group

ADDITIONAL TALENT ANNOUNCED FOR BIG MACHINE 20 CONCERT IN DOWNTOWN NASHVILLE AUGUST 29

Carly Pearce, Aaron Lewis, and The Jack Wharff Band Will Join Previously Announced Artists Riley Green, Sheryl Crow, Brett Young and More

20th Anniversary Bash Will Be Free to the Public, with VIP Options Available HERE

NASHVILLE, TN (July 29, 2025) – The countdown is on, and in just one month (8/29), Big Machine Label Group will take over downtown Nashville to toast to 20 years since its inception with Big Machine 20 – a star-studded, multi-artist concert held on lower Broadway and free to the public. Today, additional talent has been added to the lineup, as Carly Pearce, Aaron Lewis and The Jack Wharff Band have been announced to take the stage along with Riley Green, Sheryl Crow, Brett Young and more.

The label group will celebrate two decades of chart-topping hits and genre-defining talent, with the evening also serving as the official kick-off party for the Borchetta Bourbon Music City Grand Prix NTT INDYCAR SERIES Championship weekend. Stars from throughout BMLG’s 20-year history, including The Band Perry, RaeLynn, Danielle Peck, Danielle Bradbery, and Jack Ingram are also set to perform, as well as rising star Preston Cooper, and exciting special guests to be announced in the coming weeks. 

Big Machine 20 will also include the fifth annual Freedom Friday event, honoring members of the Military, Police, Fire, First Responders and Frontline Heroes. Last year’s Freedom Friday concert saw more than 118,000 attendees pack into the heart of Nashville for live music, exclusive sponsor activations and pre-race excitement ahead of the NTT INDYCAR SERIES Borchetta Bourbon Music City Grand Prix. VIP viewing tickets for Big Machine 20 are available here.

Founded by Scott Borchetta on September 1st, 2005, the Big Machine Label Group has sold more than 226 million albums and tallied 186 No. 1 songs with more than 400 RIAA-certified tracks. Artists on the label’s roster have scored 76 GRAMMY nominations, 54 ACM Awards wins, and 28 CMA Awards wins, as well as multiple American Music Awards, Billboard Music Awards, CMT Awards, and more.

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BIG MACHINE RECORDS TO CELEBRATE 20 YEARS WITH MULTI-ARTIST BIG MACHINE 20 CONCERT IN DOWNTOWN NASHVILLE AUGUST 29

20th Anniversary Bash Kicks Off Borchetta Bourbon Music City Grand Prix Weekend with Artists Including Riley Green, Sheryl Crow, Brett Young and More

Star-Studded Event Will Be Free to the Public, With VIP Options Available HERE

NASHVILLE, TENN. (June 4, 2025) – Celebrating 20 years since its inception, Big Machine Label Group will toast to two decades of chart-topping hits and genre-defining talent with a multi-artist concert in downtown Nashville on August 29th. Billed as Big Machine 20, the evening serves as the official kick-off party for the newly rebranded Borchetta Bourbon Music City Grand Prix NTT INDYCAR SERIES Championship weekend.

Artists from the label group’s roster will take the stage on lower Broadway including Riley Green, Sheryl Crow, and Brett Young, joined by stars from throughout BMLG’s 20-year history, including The Band Perry, RaeLynn, Danielle Peck, Danielle Bradbery, Jack Ingram, and Jimmy Wayne, as well as current-day up-and-coming stars such as Preston Cooper.

Big Machine 20 will also include the fifth annual Freedom Friday event, honoring members of the Military, Police, Fire, First Responders and Frontline Heroes. Last year’s Freedom Friday concert saw more than 118,000 attendees pack into the heart of Nashville for live music, exclusive sponsor activations, and pre-race excitement ahead of the NTT INDYCAR SERIES event. VIP viewing tickets for Big Machine 20 are available here.

“This year’s event has even more meaning as we celebrate 20 years of Big Machine,” shares BMLG Founder, Chairman and CEO Scott Borchetta. “Nobody could’ve predicted our incredible success in a city we love so much. This is our thank you to Nashville and all the fans of our amazing artists and their music. This is going to be a once-in-a-lifetime event and one we’ll never forget!”

Founded by Scott Borchetta on September 1st, 2005, the Big Machine Label Group has sold more than 226 million albums and tallied 185 No. 1 songs with more than 400 RIAA-certified tracks. Artists on the label’s roster have scored 76 GRAMMY nominations, 54 ACM Awards wins, and 28 CMA Awards wins, as well as multiple American Music Awards, Billboard Music Awards, CMT Awards, and more.

ABOUT BIG MACHINE LABEL GROUP (HYBE AMERICA): Led by Founder, Chairman, and CEO Scott Borchetta, Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., Nashville Harbor Records & Entertainment, and publishing company Big Machine Music. The BMLG artist roster includes Tim McGraw, Sheryl Crow, Thomas Rhett, Mötley Crüe, Rascal Flatts, Lady A, Riley Green, Carly Pearce, Justin Moore, Brett Young, Brantley Gilbert, Midland, RaeLynn, Jackson Dean, and Aaron Lewis; plus rising talents Braedon Barnhill, Caroline Jones, Chase McDaniel, Cole Goodwin, Conner Smith, Greylan James, LECADE, Mackenzie Carpenter, Mae Estes, Noah Hicks, Preston Cooper, Ryan Hurd, Shaylen, Something Out West, The Cadillac Three and The Jack Wharff Band. The Big Machine Label Group is the first-ever American label to align with terrestrial radio broadcasters to achieve performance royalty rights for its artists, and is an industry leader in fighting for artist, songwriter, publisher and record company rights.

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