NASHVILLE, TN (January 31, 2024) – Big Machine Label Group, a subsidiary of HYBE America, proudly announces today the appointment of Kris Lamb to EVP/General Manager of Big Machine Records. Lamb most recently served as Sr. VP, Promotion and Digital where he led the radio and digital strategy for the Big Machine Records imprint, which boasts an impressive roster of artists including Tim McGraw, Carly Pearce, Midland and Jackson Dean, among others. His new role will concentrate on breaking, building and retaining BMR’s frontline roster of artists, focusing on fan acquisition and engagement.

“Kris has been with the label group for 13 years; he started with us as a Regional Promotions Director and I’ve loved watching him work his way up through our system, excelling at each new level. I am so proud that he is now leading the charge for our flagship imprint, Big Machine Records,” said BMLG’s Chairman and CEO Scott Borchetta. “There is an added pressure being the imprint that founded the company and I’m thrilled he has accepted the challenge to take it even higher. Game On, Lamb Chop… GAME ON!”

“I am beyond honored to represent this remarkable roster of culture-shaping storytellers and blessed to lead this team of forward-thinking executives at Big Machine Records,” says Lamb. “BMR has always been the tip of the spear and I look forward to elevating our impressive roster of artists even higher as a team and making an impact on the future of this imprint, its talent and the Country music genre.”

With Lamb’s elevation comes additional changes to the imprint with the promotion of Brooke Diaz, a nine-year veteran of Big Machine Records, being upped to National Director of Promotion and Marketing. Adds Lamb, “Brooke is one of the most multi-dimensional promotion executives in the field and her passion, ideation and execution is next to none. I am so thrilled to watch her, along with Erik as VP, guide our radio promo team and strategy to the highest level.”

In addition to Brooke’s ascension, Bill Lubitz has been promoted to Sr. Director of West Coast Promotion and National Strategy, taking a greater role in syndication and network audience exposure. The Promotion team also includes VP Promotion, Erik Powell, Director Midwest Promotion Jane Staszak, Director Southeast Promotion Jay Cruze and Promotions Coordinator Sara Barlow.

Lamb is already on the job and will report directly to Scott Borchetta.