PITTSVIEW, ALABAMA (October 12, 2020) – A longtime supporter and advocate for service men and women, multi-Platinum country singer-songwriter Brantley Gilbert joins Kubota Tractor Corporationand Farmer Veteran Coalition (FVC) on National Farmer’s Day to honor five recipients of new Kubota equipment as part of the 2020 “Geared to Give” program. Recognizing their current and past U.S. military service and their continued service to their communities through farming, recipients and their families were invited to join Gilbert on his farm in Alabama for a special ceremony and a private performance. Watch a recap of the ceremony and performance here:
“We wouldn’t have the abundance or variety of food we have today without our nation’s farmers,” said Gilbert. “I’m honored to be able to share in this effort with Kubota and FVC, and to pay tribute to all our active military and especially to these five veterans who have served our country once in the armed forces and who continue serving their communities today through farming.”
“It truly is the American dream for many – and certainly those returning or starting a new career in farming – to become a self-sufficient farmer, with the right mix of equipment, drive and determination to make tending to the land your life’s work,” said Alex Woods, Kubota senior vice president of sales operations, supply chain and parts. “Kubota is proud to work with FVC and with Brantley and his team to recognize the 2020 recipients and help us power and empower them with the right equipment to help them achieve their dreams.”
“Helping veterans achieve self-sufficiency in farming communities across the country is one of the greatest joys of our work,” said Jeanette Lombardo , Executive Director of FVC. “We’re extremely grateful to continue working alongside Kubota to deliver the right mix of much-needed equipment to take our veterans’ farms to the next level; it’s truly the greatest gift, particularly for farmers just starting out.”
Prior to the postponement of his 2020 FIRE’T UP TOUR, Gilbert partnered with FVC to purchase a selection of products for catering on each concert stop, spotlighting the value locally sourced meats, dairy and produce can make on each community.
A first for a country music tour, Gilbert’s catering partner, Taste Event, worked with local farmers in 14 cities to create a farm-to-catering approach for the tour’s footprint. Farmers and their families furnishing the food were invited to share their stories, dine with the tour, meet Gilbert and stay for the show. Gilbert also partnered with Musically Fed, a non-profit that distributed excess food each night to organizations tackling hunger in each market.
On Oct. 2, nearly one year since the release of his fifth album, Gilbert delivered Fire & Brimstone (Deluxe Edition), featuring two new songs including current single “Hard Days” and reflective ballad “Old Friends,” written after the unexpected passing of Gilbert’s friend and crewmember Al Ditch. Listen to Fire & Brimstone (Deluxe Edition) here: