Courtesy of Big Machine Records
NEW YORK, NY (June 17, 2022) – Powerhouse vocalist DANIELLE BRADBERY today becomes the latest Big Machine Label Group artist to create a series of NFT (non-fungible token). The NFTs will offer fans access to limited edition content and unreleased material from her put-up-or-shut-up honky tonk shuffle “Stop Draggin’ Your Boots.” The NFT series features the infamous boots she wore in the official music video, an animated photo and behind-the-scenes video. Fans will also have the option to add on her highly coveted signature to their digital collection. Beginning today, in collaboration with Sweet, a total of 400 digital collectibles will be made available. Visit sweet.io/daniellebradbery to instantly collect these NFTs.
Bradbery shares, “the NFT world is super intriguing to me and I’m excited to have my own collection within the space!”
Thanks to the inherent simplicity of the Sweet platform, Bradbery’s fans will be delighted by a seamless and intuitive collection process devoid of any crypto confusion. The Sweet marketplace reduces the complexity that often accompanies NFT collections by making it easy for fans to create a blockchain wallet to hold all of their digital collectibles and by making the purchase collection process familiar with fiat and crypto payment options.
Spending the past decade growing into her artistry, the Texas native has honed her skills and defined her sound while pouring her heart into lyric – earning multiple award nominations and touring across the globe with some of the biggest stars in Country music along the way. As Bradbery prepares to embark on an exciting new chapter, she recently released IN BETWEEN: THE COLLECTION (Big Machine Records) featuring 10 tracks representing the different chapters in her musical journey including “Stop Draggin’ Your Boots” and the heart-wrenching “Break My Heart Again.” The latter track she premiered earlier this year at the U.S. Figure Skating Championships in a powerful performance alongside Olympic skater Karen Chen – watch here. Most recently, Bradbery performed at the 2022 PBR Finals and CMA Fest and will appear as a guest artist in the highly anticipated country-centric musical ‘May We All’ at Nashville’s Tennessee Performing Arts Center on July 10.