Photo courtesy of Esquire // Photo Credit: Kat Wirsing

NEW YORK, NY (August 14, 2019) – Following recent performances of their current single “Mr. Lonely” on ABC’s “CMA Fest” and on NBC’s “The Tonight Show Starring Jimmy Fallon”– prompting Rolling Stoneto praise that they were “owning the late-night stage”- Texas-based trio MIDLAND will bring the heat to NBC’s “TODAY” show plaza on Wednesday, August 28 in celebration of their sophomore album LET IT ROLL, out August 23. The announcement of Midland’s upcoming performance as part of the Citi Concert Series comes on the same day as the twice Grammy®-nominated trio is profiled by Esquire. Midland shared their new music with the magazine’s Madison Vain who wrote, “Together, they penned tales of wayward cowboys, lovesick rock n’ rollers, and charming drifters, and laid them over a landscape rich with Bakersfield twang, throwback acoustics, and modern pop sensibilities.” 

Midland announced their arrival in 2017 with a strong shot of classic Country served with a Laurel Canyon chaser. People noticed, and the band was invited to tour with Dwight Yoakam, George Strait, Garth Brooks and Little Big Town. But it wasn’t just their music that caught people’s attention. In addition to standing out in the modern-day Country genre for their signature twang and three-part harmonies, the Academy of Country Music award-winning trio have also garnered much attention for their flair for fashion– and Esquire took notice. The magazine says, “But it’s not just their yesteryear-inspired tunes making waves. It’s also their ten-gallon hats and their glinting gold chains; their gaucho ponchos and bolero ties. The Aloha shirts, silk button-downs, and Ranger-style belts—all of it—are a far cry from the baseball-cap-and-T-shirt aesthetic that’s dominated their genre in recent years.”

Midland took Esquire vintage shopping in NYC and the experience is highlighted in a video that was also released today:

Rhinestone Suites and Cowboy Boots: Midland Reflects On Their Revolutionary Retro Style

Watch Full Shopping Video here: https://www.facebook.com/watch/?v=508663253224057


Midland will kick off their LET IT ROLL Tour on September 17 at New York City’s Terminal 5.