BIG MACHINE LABEL GROUP + CREATIVETS ANNOUNCE NEW MUSIC CAMPAIGN
Cover Art Courtesy of Big Machine Records
NASHVILLE, TN (April 20, 2021) – Big Machine Label Group and CreatiVets announce today their campaign surrounding new music releases on the 20th of every month in tribute to the 20 veterans that commit suicide every day. Intending to shed additional light on that troubling statistic—shared in a study by the Department of Veterans Affairs—all partners are aligning to drive attention to the issue, while magnifying real-life stories told through music intended to help combat veterans.
This month’s release, “They Call Me Doc” featuring Vince Gill, Aaron Lewis and Dan Tyminski follows the release of “Rise Above” featuring Craig Campbell, “Until It Feels Like Home” featuring Blackjack Billy and “Workin’ In The Dirt” featuring Chris Ferrara which was released in alignment with National Vietnam War Veterans Day. Future tracks to be released in the upcoming months will feature noteworthy Country names including Justin Moore, Craig Morgan, Heath Sanders and more. The money raised from the streams of these songs goes directly towards helping veterans.
CreatiVets empowers wounded veterans to heal through the arts and music. Through songwriting sessions, they are providing veterans struggling with post-traumatic stress and brain injury the opportunity to use art, music and creative writing to share their experiences and enabling them with tools they can use the rest of their lives. Each song is written to tell the veteran’s personal story and to provide a new strategy to help cope with anxiety and depression. Many veterans continue to write songs on their own, furthering the healing process.
“We’ve seen time and time again the healing power of music not only help our program participants, but also those American heroes who have access to listen to these songs,” said CreatiVets Co-Founder/Executive Director Richard Casper. “Our mission with this music series is perhaps counterintuitive to the music industry’s normal strategies. We aim to reach the right audience, not necessarily the largest audience, and I love the fact that our friends at Big Machine are okay with that fact. I know first-hand how isolating it can feel, sitting at home, not feeling like anyone can understand what you’ve gone through. With [Amazon’s] Alexa now in homes across this country, if we can save one life in this process by making these musical stories readily available, our efforts will be worth it.”
Serving as a connector for opportunities that magnify CreatiVets within the entertainment space, Big Machine Label Group continues to contribute to CreatiVets’ operational initiatives through Scott and Sandi Borchetta’s Music Has Value Fund and through Big Machine Music, which serves as the co-publisher for CreatiVets.