DECODED: JAYD INK IS THE FIFTH ARTIST CHOSEN ON THE LAUNCH
“Codes” Now Available
TORONTO (February 8, 2018) – THE LAUNCH cracks the code, unlocking independent Toronto R&B singer/songwriter Jayd Ink, who was chosen from among the featured artists on last night’s episode of CTV’s THE LAUNCH to record the new original single “Codes.” The series’ fifth single was released immediately following the broadcast and is now available to buy and stream everywhere, including iHeartRadio, Apple Music, iTunes, Spotify, and Google Play. Get it here:https://thelaunch.lnk.to/jaydinkbm
After putting her personal stamp on the song by adding a distinct reggae/R&B flair, mentors including Grammy®-nominated Best New Artist of the Year Julia Michaels, Grammy®-nominated record producer Ian Kirkpartick, and record mogul Scott Borchetta chose to launch Jayd Ink’s music career with her unique and captivating version of “Codes.”
THE LAUNCH boasts four consecutive No. 1 singles at iTunes while the series also celebrates the milestone of surpassing more than 2.3 million streams globally for the original songs launched to date, including Logan Staats “The Lucky Ones”, Elijah Woods x Jamie Fine’s “Ain’t Easy”, and The Static Shift’s “Wide Awake”.
“Jayd has the artistry, she just needed the team,” said Scott Borchetta. “It is now our job to get Jayd where she’s meant to be…to the top! She really did make ‘Codes’ her own and I am pretty blown away by the result.”
“Codes” is written by Meghan Kabir, Bryan Fryzel, Ferras Alqaisi, Kerr Ann Janeen Thompson, and produced by Ian Kirkpatrick. Label: Big Machine Canada and Universal Music Canada. Executive Producers are Scott Borchetta and Randy Lennox.
On the next episode of THE LAUNCH, “Giants” (Wednesday, February 14 at 9P ET/8P MT on CTV and CTV GO, and super simulcast on CTV Two and Much, and in French on VRAK and Canal Vie), emerging artists Elequen, Raymond Salgado, Grace Bakker, Ethan Young and Victoria Azevedo audition in front of celebrity mentors: Grammy® Award-winner Boy George Grammy®-Award-winner Alessia Cara, and Oscar® and Grammy® nominated producer Stephan Moccio.
THE LAUNCH was put into development in January 2016. The series was co-developed by and is produced by Bell Media and Randy Lennox in association with Scott Borchetta of Big Machine Label Group, Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions (THE AMAZING RACE CANADA, CANADIAN IDOL, THE JUNO AWARDS).
THE LAUNCH is executive produced by Scott Borchetta, Randy Lennox and John Brunton; Paul Franklin and Lindsay Cox are Showrunners and Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media. Pat DiVittorio is Vice-President, CTV and Specialty Programming, Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.