THE LAUNCH BLASTS OFF WITH iTUNES NO. 1 FOR SECOND CONSECUTIVE WEEK
Elijah Woods x Jamie Fine Take “Ain’t Easy” to No.1 on iTunes Pop Chart: LISTEN NOW
Series Remains Top Trending Topic in Canada
TORONTO (January 19, 2018) – Wednesday night’s second episode of Scott Borchetta’s – in partnership with Randy Lennox and Bell Media – the innovative new music show THE LAUNCH has proven itself as a bonafide hit with ratings and music sales success. Joining Borchetta for on the judging panel were Grammy®-Award-winner and co-founder of Country duo Sugarland Jennifer Nettles and One Republic’s Ryan Tedder.
Elijah Woods x Jamie Fine debuted “Ain’t Easy” and directly following Wednesday night’s show remain at the top spot on both the Canadian iTunes All Genres Top Songs and Pop charts. Listen here: https://thelaunch.lnk.to/ewxjfBM. Fueling the musical fire, their performance video also trending on YouTube in Canada. The series’ second single was released to radio stations across the country and is currently available to buy and stream everywhere, including iHeartRadio, Apple Music, iTunes, Spotify, and Google Play.
Proving the show has staying star power, last week’s winner Logan Staats is No. 10 on the Canadian iTunes All Genres Top Songs and spent most of the week at No. 1 on Spotify’s viral top 50 chart in Canada.
“We are beyond excited about The Launch’s reception from viewers to these amazing artists’ unique delivery of these songs!” said Borchetta. “Fans love the behind-the-scenes experience of launching a hit song, and the results have been phenomenal.”
Viewer engagement for THE LAUNCH is strong as the hit show was one of Twitter’s Top Trending Topics that evening proving that the Big Machine and Bell Media format has built-in multi-platform success.
Mӧtley Crϋe’s Nikki Sixx and award-winning producer Dann Huff (Keith Urban, Reba McEntire) will join as judges next Wednesday (1/24) on CTV at 10P ET.
THE LAUNCH was put into development in January 2016. The series was co-developed by and is produced by Bell Media in association with Scott Borchetta of Big Machine Label Group, Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions (THE AMAZING RACE CANADA, CANADIAN IDOL, THE JUNO AWARDS).
THE LAUNCH is executive produced by Scott Borchetta, Randy Lennox and John Brunton; Paul Franklin and Lindsay Cox are Showrunners and Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media. Pat DiVittorio is Vice-President, CTV and Specialty Programming, Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.
THE LAUNCH is truly a new and unique format documenting a behind-the-scenes and in-studio look at what it takes to bring a new, original song to life in each hour-long episode, and it’s all shot in 48 hours. Each week the artists audition for the opportunity to record and perform the new original song written by a world-famous songwriter/producer and mentored by a panel of internationally renowned music industry legends. Immediately following the auditions, the mentors choose two artists to enter the recording studio and record the original song and prepare to perform it in front of a live audience. The mentors then choose which artist and recording will immediately be released across the country following the broadcast of the episode each week.