THE LAUNCH MOMENTUM CONTINUES WITH FOURTH NO. 1 HIT
POESY Commands Top Spot at iTunes with “Soldier of Love”
TORONTO (February 1, 2018) – Viewers are standing at attention alongside Alt Rock artist POESY, who was chosen from among the episode’s featured artists on Wednesday’s episode of CTV’s THE LAUNCH to record the new original song “Soldier of Love.” The series’ fourth song followed suit tackling the upper echelon at iTunes in Canada with a No. 1 debut on the All-Genres Top Songs Chart. Immediately after the broadcast, “Soldier of Love” was released to radio and is also now available to buy and stream everywhere, including iHeartRadio, Apple Music, iTunes, Spotify, and Google Play. Get it here: https://thelaunch.lnk.to/poesyBM.
With her soaring, powerful vocals – equal parts haunting and hypnotic, POESY captivated mentors on this week’s episode, including Grammy® Award-winning, multi-platinum solo artist and recording star Fergie, Stephan Moccio (the Grammy® and Oscar-nominated music mastermind behind massive inescapable hits like the quintuple-platinum “Wrecking Ball”), and record mogul Scott Borchetta, who ultimately chose to launch POESY’s music career with her gripping version of “Soldier of Love.”
“POESY is exactly the type of artist we were hoping to find through THE LAUNCH…a raw and extraordinary talent on the edge of the mainstream with an identity and edge all her own,” said Scott Borchetta. “We have unleashed the lion known as POESY to Canada and the world.”
Additionally, original songs featured on THE LAUNCH have now surpassed 1.5 million streams internationally, with the songs launched to date collectively gaining traction in Canada, the U.S., and beyond North America – reaching listeners and fans in Germany, the U.K., Mexico, Brazil, Australia, Philippines, and more.
“Soldier of Love” is written by Stephan Moccio and Lindy Robbins. Stephan Moccio is producer. Label: Big Machine Canada and Universal Music Canada. Executive Producers are Scott Borchetta and Randy Lennox.
To learn more about POESY, visit CTV.ca/TheLaunch.
Last week, THE LAUNCH charted its third consecutive No. 1 new original song at iTunes Canada with The Static Shift’s “Wide Awake,” Elijah Woods x Jamie Fine’s “Ain’t Easy” and Logan Staats’ “The Lucky Ones, respectively.
On the next episode of THE LAUNCH, “Codes,” (Wednesday, February 7 at 9P ET on CTV and CTV GO, and super simulcast on CTV Two and Much, and in French on VRAK and Canal Vie), emerging artists Noelle Maracle, Jayd Ink, Nicky MacKenzie, James Marshall and Zack Lane audition in front of celebrity mentors: Grammy®-nominated Best New Artist of the Year Julia Michaels, Grammy®-nominated record producer Ian Kirkpatrick, who will join Borchetta. Fans in the U.S. can view content via YouTube.
Hand-picked from more than 10,000 emerging performers, the artists were selected to be on THE LAUNCH following an international casting call and completion of an extensive A&R and review process. Contending for the opportunity of a lifetime – to record and perform a new original songwritten by a world famous songwriter/ producer and mentored by a panel of internationally renowned music industry legends – the selected artists face the life-altering prospect of being catapulted from discovery to stardom in just 48 hours.
THE LAUNCH was put into development in January 2016. The series was co-developed by and is produced by Bell Media in association with Scott Borchetta of Big Machine Label Group, Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions (THE AMAZING RACE CANADA, CANADIAN IDOL, THE JUNO AWARDS).
THE LAUNCH is executive produced by Scott Borchetta, Randy Lennox and John Brunton; Paul Franklin and Lindsay Cox are Showrunners and Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media. Pat DiVittorio is Vice-President, CTV and Specialty Programming, Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.