Screenshot Courtesy of Video

NASHVILLE, TN (April 5, 2021) – When Ayron Jones wrote the haunting lyric, “Got me on my knees / too much smoke, can’t breathe,” heard in his Top 15 and rising single “Mercy,” he meant the words quite literally. It was August of 2020 when he penned the song along with Marty Frederickson and Scott Stevens, and by that point, during one of the most tumultuous years in recent American history, the whole world appeared to be on fire.

As he releases the stunning visual to accompany the impactful message he explains “Director Chris Beyrooty perfectly captures the powerful message in this video for “Mercy.” I’m beyond excited to finally have this video out and to give my fans a good look at my work beyond the music.” Watch Here:
Speaking further on the lyrics Jones explains “I just felt like the line epitomized where we were in America. It was like taking a telescope and giving people a perspective of America from an outsider and what it felt like to experience this time. It was a rough story about what was really going on here in this country—and particularly for me, as a Black man.” 
Full of charged lyrics and melodies, “Mercy” strongly captures a collective consciousness of the time. It is also, though, underscored by a vision of hope and endurance: through it all, we persevere.